Media Giant Rupert Murdoch And His Empire Media Essay

Media Giant Rupert Murdoch And His Empire Media Essay As the new millennium dawned, global television tracked the rise of the sun across the world (Thussu, 2006, p. 1). The twenty-first century brought with it the opportunity for millions of people to be able to communicate internationally in different time zones (Thussu, 2006). In such a global village that we live in, competition plays a magnetic role for attracting media giants to be present across borders spreading like wild fire. An apparition now haunts the world: The birth of a mercantile media structure is globally dominated by a diminutive numeral of influential media giants, mostly U.S.-based transnational media corporations (TNMCs). This structure continuously strives to strengthen the foundation of the global market and works towards advancing commercial values, while negatively portrays journalism and culture. It is a disaster for anything but the most superficial notion of democracya democracy where, to paraphrase John Jays maxim, those who own the world ought to govern it. (McChesney, 1997). The development of this mercantile system is very recent. Previously in history i.e. 1980s, the structure was tilted towards national boundaries. Communication and media industries were locally regulated and owned while importing limited music, books, TV shows, and films for decades. The decade of the 1980s saw the worlds economy become more fully privatized. Current trends in privatization and free market economies have led to an international consolidation of media companies. The trend towards consolidation has begun to emerge worldwide (Gershon, 1997, p. 5).The pressure implanted by the IMF, World Bank, and U.S. government in the 1980s to deregulate and privatize media and communication systems which overlapped with the new digital and satellite technologies led to the consequences towards the growth of transnational media giants (McChesney, 1997). The Major US media giants which dominate numerous universal media and international media-related markets are Time Warner, Disney, News Corporation, Viacom, and NBC Universal among a few others. They are spread widely nationally and across national borders. All are based in the United States, the central nation, with broad semi peripheral and some peripheral market activities (McPhail, 2006). This paper will concentrate on the media giant Rupert Murdoch and his empire News Corporation, one of the main benefactors of privatization of infrastructure of global communication. It will briefly describe the history of the existence of the company whilst focusing on an analysis of the international expansion strategy that Murdoch adapted during his journey to acquire the world of media. While analysing different strategies; as well as geographic expansion, there will be an effort to decipher the relation of the tools of extension to the powerful existence of different theories which have played a vital role in the establishment of media structures. Historical Background of News Corporation Changes in technology have pushed the flow of transnational traffic in media products. This development has mainly benefitted media conglomerates like News Corporation which lead media content and delivery mechanism by owning numerous networks and production facilities. This commercial dominance has raised many concerns about cultural homogenization. However, an obvious effort has been noted towards regionalisation and localisation of content to match local and cultural precedence of viewers given the heterogeneity of the universal market (Thussu, 2007) The President and founder of the News Corporation Ltd, Keith Rupert Murdoch, is a legendary example of a tycoon from his era who contributed immensely in the 19th century towards the tradition of the great press barons (Gershon, 1997). Murdoch, in one of his speeches said that For better or for worse, our company (The News Corporation Ltd.) is a reflection of my thinking, my character, my values. Rupert Murdochs universal vision of a new communications atmosphere is made up of both a corporate strategy and a social vision. The companys existence can be traced to the year 1923, in Australia, when News limited was set up in Adelaide with the intention of circulating a daily newspaper. Rupert Murdochs father Sir Keith Murdoch invested in minority interest in News limited in the year of 1949. The company was then officially established in South Australia in 1979 (Gershon, 1997). News Corporation is an entertainment based transnational media company which diversifies within eight different media sectors including Newspapers, Book Publishing, Magazines and Inserts, Filmed Entertainment, Television, Direct Broadcast Satellite Television, Cable Network Programming and other. Geographically the activities of News Corporation are spread out primarily in the United Sates, the United Kingdom, Continental Europe, Australia, Asia and the Pacific Basin (News Corporation Press Releases, 2010). News Corporation is engaged in the United Kingdom, United States, Australia, and Ireland in the publishing business of magazines, newspapers through its variety of subsidiaries. The Company publishes English language books worldwide via its wholly owned subsidiary HarperCollins Publishers. Furthermore their subsidiaries allow them to be also involved in the enlargement, invention and allotment of network and television programming as well as broadcasting television stations. It also owns shares in BSkyB and V, and Sky Italia which are involved in the direct broadcast satellite (DBS) business. The company currently owns the entire FOX franchise of broadcast networks; as well FOX film studios responsible for many blockbusters (News Corporation Annual Report, 2007) The birth of free flow of information after World War II contributed majorly towards the liberation of media markets. This theory lead to the existence of modernization theory, it also played a vital role in the decision of privatization. Murdoch has strategized to make competent use of liberation of cross-media ownership widely in the USA and the British media markets. He also strategically entered the private satellite operators into the arena of telecommunications and broadcasting. News Corporation risked a large sum on investment by leasing time on new satellite ventures such as Astra and Asia Sat (Thussu, 2000), Murdoch has been able to create a truly international media corporation, at the heart of which is satellite television. (Thussu, 2000, p. 107) All parent companies and subsidiaries are united through a common owner Rupert Murdoch. Murdoch demonstrates an expansion strategy through vertical integration, which has played a vital role in its most crucial times. The company was one of early migratory conglomerates of vertical integration, this move helped News Corporation to utilize the profits through its content operation via their existence in numerous distribution sectors of the media value chain. This move has certainly been a tactical way to achieve authority and probably produce a profitable position in various media markets (Flew and Gilmour, 2003). Murdoch chose to adapt a borrow and buy philosophy that enabled him to debt leverage his way to the very top. Each successful acquisition would generate profitable results however that required greater patience. Foundations of News Corporation in Australia After his fathers death on his return to Australia in 1954 Murdoch instantly started to struggle to increase the circulation of his Adelaide newspaper. Despite the negative attitude of other publishers and the constant underrating by his opposition he dedicated all his efforts to the print business with a passion, and learned the techniques of every aspect of newspaper production. He published exciting news stories in an effective writing style, soon making returns to Murdochs small holdings. He strategically took risks by acquiring smaller newspapers that were not doing well and then turned them around (Tuccille, 2003) Murdoch in a few years of success bought his first television station in July 1959, in Adelaide, calling it Southern TV. He was an innovative young man who throughout was in search for new communication technologies continuously making an effort to amalgamate them into his existing businesses. Later in a year he took over the Daily Mirror in Sydney and its associated Sunday paper for $4 million; the paper soon enough was known to be notorious for exciting and bizarre headlines and articles about sex and mayhem. He took immediate action to change this image and established TheAustralian in the mid of1964, as a national newspaper in Canberra. This paper was a twist from the norm; it discussed social issues and government policies and rapidly acquired the respect of journalists. (Encyclopedia of Business, 2010) Expansion to Britain Murdochs past in the U.K., from his days in Oxford, had left in him bitterness for the English upper class; they had made him feel like an outsider, as if they regarded Australians as inferior being and he planned to strike back at them. He had planned to expand to Britain at the first opportunity. As evident, Murdoch has no set strategy to operate his business; however he expanded internationally through making strategic alliances in Britain which later he transformed into acquisitions. This is evident as he become a principle investor in 1969 for News of the World (a newspaper previously owned by the Carr family) while facing direct competition by Robert Maxwell, who had an infamous reputation in the news circle. Murdoch gradually became the sole proprietor for News of the World by manipulating complete control of the corporation (Tuccille, 2003) In the same year he had an opportunity to take over a dying newspaper at its true cost called the Sun formerly known as the Daily Herald, a predominantly left-wing newspaper. The unions at that time felt that Murdoch would have been a better choice to keep the newspaper viable and trade union jobs unharmed, as opposed to Maxwell who had also shown interest in buying the newspaper. Murdoch revamped the newspaper into a tabloid which was greatly criticized by many of the British newspaper establishments. However Murdochs rebellious nature ignored the criticism and planned to assemble a team of reporters and promotion experts including many from Australia. By the 1970s the Sun had become Britains most popular publication with an increase in circulation to 1.7 million, which at present is replaced by 4 million. News Corporation has grown beyond its newspapers origin as it continues to be the largest newspaper producer in the world. In addition News Corporation owns many different British newspapers including the prestigious, The Times, New of the World, and The Sunday Times (Gershon, 1997). Murdoch uses cross-media ownership and synergies as another strategy, resulting in him being able to promote his ventures across, virtually, all media segments. There is an expectation by News Corporation for major synergies to be created between U.S. satellite operations and its global business. These synergies are part technology-related, for example by sharing security software or electronic programme guides, and part content related, as for the example the combined bidding for global sports rights. The power of cross-platform synergies is most evident in association to motion picture studios and television/cable platforms and networks. This is the vicinity where synergistic potential of power in relation to media supply chain are mainly noticeable (Gunther, 2003). Furthermore, Murdochs launch of Sky Digital in 1989, a four channel satellite television service, was afterwards merged with a competitor named British Satellite Broadcasting to form British Sky Broadcasting, in 1990. The merger instantly became a success with its multi-channel subscription service which was positioned to dominate interactive digital television (Forreste, 2010). BSkyB provides a wide portfolio of genres of television programming like entertainment, news, sports etc. in order to cater to a wide variety of target audience. Sky News and Sports have seen trends of consistent growth and viewership (McPhail, 2006). Moreover, BSkyB is now Europes most profitable broadcaster with 40% holding of U.K. news corporations; though at one point it led New Corporation towards bankruptcy due to a week global economy and lack of cash flow (Guardian, 2010) Murdochs media power supported Margret Thatcher with her struggle to liberalize regulation on cross media ownership. The victory of the British labour party in the 1997 election supported by the Sun lead to the Murdochization of the media, which transformed the media background in the U.K. and other countries. Since then, entertainment and infotainment have emphasised at the price of the public service function of the media (Thussu, 2006). Expansion to Europe Having established a base in the U.K., Murdoch expanded his business into Continental Europe by establishing partnerships in Germany and Italy. News Corporation penetrated the satellite television industry in 1983. It possessed many assets in Satellite Television PLC (SATV), which during the 1980s was set up to supply to Northern European audience. After two years alongside the scrutiny of the BBC, SATV, renamed Sky Channel and consisted approximately, of three million subscribers in 11 European countries. Murdoch was not encouraged in further increasing his acquisitions as he had already forged a union with, French television giant Canal Plus to create paid-television-services across Europe. Having only conquered 6% of Western Europe, few homes had cable television; the market for pay-TV was unreached (Fiero, 2002). Now News Corporations central business policy is to use soccer as a fuel to powered satellite dish sales across Europe. Murdoch is using sports programming to enter new markets; he has acquired premium sports rights for his network and is using an identical content approach that he pursued with BSkyB (News Corporation Annual Report, 2007). Expansion to the U.S.A. Murdochs journey to enter the U.S. market began in 1976 when he acquired the New York Post. Following this, in September 1985 Murdoch decided to become an American citizen in order to satisfy the legal requirements of the U.S. markets that only a U.S. citizen was permitted to own assets in the U.S. television industry. Later that year News Corporation entered the U.S. media market, by purchasing Metromedias seven television stations amounted at $2 billion. Murdoch not only took over these seven stations but also gained their market rank and their competitive position. This purchase resulted News Corporation to build the foundation of Fox television network. In 1986, News Corporation purchased 20th Century Fox for $1.55 billion (Fiero, 2002) From Murdochs early stages of business acquisitions recognized the significance of vertical integration as a strategy for launching a new business. In the two years Murdoch was guaranteed to create a stable source of programming and readymade distribution channels. The Fox Television Network was launched in April 1987 with 108 affiliates. Fox network opted for a highly differentiated strategy in comparison to the other U.S. networks. They plan to aim their programming towards a younger and urban audience. Fox introduced three distinguishing programming formats, reality based, counter culture and tabloid television (Albarran, Chan-Olmsted, O. Wirt, 2006) In the early years of development Murdoch faced heavy financial losses, however in a few years the network was able to reach 91% of United States through an amalgamation of VHF and low powered UHF stations. The network also transformed its programming from three nights a week to five nights. The financial recovery of these loses how Murdochs long term strategy in which he is prepared to suffer losses in the short run with the expectation of gaining long term returns in the future. Murdochs synergizing strategy helped him save Fox network in its initial years by cross investing from his other well to do companies (Gershon, 1997). Further to this Mr Murdoch and his management spend a good deal of time lobbying for support for proposed mergers and acquisitions and for favourable changes in the law such as those relating to media ownership and digital piracy in the USA. (Curwen, 1999) Other assets under News Corporation in the U.S. are the Weekly Standard, Hughes Electronics with a 34 % stake in the company and DIRECTV. Â  The vertically expansion acquisition of DirecTV is a fundamental piece representing Murdochs media empire, providing him with a lucrative distribution platform in the US, which can be used to offset the rising influence of large cable operators such as Comcast. There is a strong concern that News Corporation might not be able to advantage from its economies of scale and from efficient allocation of resources as of its vertical structure due to variations in strategies with DirecTV. Joint ventures with DirecTV are necessary for absolute vertical integration which allows News Corporation to adapt to an incomplete vertical structure. It may be added that Mr Murdochs position is so dominant that there is a niggling fear that he could yet put recent advances at risk, although he has recently made clear that the immediate strategy is to absorb and im prove DIRECTV rather than make further acquisitions. (Curwen, 1999). In 2005 News Corporation bought inter-mix media which holds myspace.com and many other famous social networking websites. In 2007 News Corporation attained Dow Jones, the publishers of the famous Wall Street Journal for $ 5.6 billion (News Corporation Annual Report, 2007) One of Murdochs moves has lead to a shift in the Australian market as he announced to move the head quarters from his native land to the U.S. This has created uproars and criticism by many, however the U.S. government subsided this protest by announcing that this move was in the best interest of the U.S. market (Shah, 2004). Expansion to the Asian Markets News Corporation further expanded to the Asian media market in the mid 1990s by investing in a joint venture with Phoenix TV and Star TV. Star TV then acquired Hutchvision Hong Kong Ltd; the very first satellite television licence in 1998. Very soon Star TV in China realised that Pan Asian broadcasting was not a practical strategy to adopt for Asian markets. Hence, it divided the media services into northern and southern i.e. China and India, respectively, as their main target. The flourishing Zee TV which is a joint venture of Star TV in India broadcasted in their native language Hindi further emphasised for Star TV to go local. Therefore Star TV continuously was on a quest to seek joint venture prospects in the district (Chalaby, 2005) News Corporation has used an array of strategies to consolidate its position in Asia, potentially the worlds biggest television market.(Thussu, 2000, p. 112). STAR TV network was set up to cater Asian audiences to global corporations and promoters. The enhancement of technology in satellites and dishes as well as the rapid expansion of liberalization and government deregulation certifies a concrete broadcasting future in Asia. STAR TV aims to stay in Asia on the very top of Satellite broadcasting. To capitalize on viewership Star TV is moving towards local language fare (McPhail, 2006) Star TV has assertively taken on the strategy of indigenisation in offering localized channels. This is truly an example of going glocal this strategy demonstrates how the global can include both the transnational and geo-culture by nominating the local to sustain the leading flow. Their localized channels include Star Chinese channel (for Taiwan), Star Japan, Star Plus and Star News for India, VIVIA cinema for the Philippines. ESPN Star Sports a joint venture of ESPN and Star to provide coverage of Pan Asian and international sports event is Asia. Murdochs Star Select are gradually localizing their content to cross into the gulf region. This Arabisation includes the use of subtitles for American programs and sensitising language as well as the depictions of sex and nudity (Thussu, 2006). In Asia News Corporation are faced with many burdens; political, economical, cultural and social. In order to eliminate these barriers to entry this works hand-in-hand with morality, democracy as well as with capitalism. This liberation of mechanisms for Asia is a result of communication, capitalism and democracy which create greater access, choice prosperity and social equality (Weber, 1995). Conclusion With News Corporation Murdoch has created an international empire of media, technology and sports franchise. His vast multimedia holdings have always been global in nature. With satellite system in Europe (BSkyB) Asia (Star TV) and North America (direct TV) Murdoch may be on his way to create a global media infrastructure (McPhail, 2006). There are three main strategies News Corporations business model is based on vertical control and horizontal networking, vicious quest of market expansion and the leveraging of community, and political elite opinion. In context of globalisation theory the company has been steadily occupied in structuring a foundation of geographically dispersed assets via mergers and acquisitions, direct foreign investment and strategic partnerships. This mechanism is interconnected, equally fundamental and established on the capability of Murdoch to build connection between media, political and economic system in the joint ventures of the corporations financial development (Arsenault and Castells, 2008) News Corporation consists of many various businesses within the umbrella of the company and therefore when examining the overall strategy of News Corporation, one needs to understand and scrutinize the various, individual, tactics that each sub-business applies in order to stay ahead of their competition in each respected industry. When examining Murdochs growth-tactics, in order to expand the News Corporation Empire, it would be adequate to state that he practices very aggressive strategies despite the industry divergences. In the print industry the company has adopted a cost-leadership strategy (van den Bosch, de Man, 1997), in order to monopolize the industry competition. When it comes to the television media, i.e. Fox, the company has spread in many directions, and their assets are vertically integrated to live up to the strategies of expansion in order to benefit from long-term returns. News Corporation has always been in quest to search power more than distribution, and the introduction of new digital technologies has created an opportunity to develop that type of power. The proceedings that help the continuous growth of News Corporation are the mature, non-digital distribution activities. Murdoch complies with a three-phase strategy in which profitable, high growth old businesses move the company ahead and please investors while mature parts of the company fund the growth areas of the future. (Turow, 2009). Diversification of News Corporation might create a possibility to enhance the position as more than one sector of the business is experiencing damaging changes. The major issue with that would be that Company would have to either adjust to an absolutely new business, or they would have to stick to what they know and hope they can keep ahead in the media market. Globally News Corporation thinks of itself more grandly than other media conglomerates. Like Disney another major media conglomerate, News Corporation necessitates for synergy among subsidiaries, global reach, and the use of new technologies. Unlike the other giants, News Corporation does not run on a business model of an official planning department. Criticism has been highlighted upon the way the company does not undertake acquisitions on the grounds of comprehending synergies with the core businesses, but mainly have the incentive of acquiring an asset on a lower price and selling it for a significant profit after it has been turned around. Due to which News Corporation lacks the connectivity to exploit synergies to its full capacity. The company is vastly spread out with very little connectivity. Murdochs strategic vision has always composed of expansion as the key factor. He has deserted his 1980s high-debt strategy, and has substituted it with more conservative management style. This allows him to be less dependent and exempts him from creating short-term shareholder value and rather focusing on long-term vision even if shareholders and financial markets would likely oppose such actions (Freedman, 1996). Murdochs strategies at times seemed risky and unsuitable and were against market norms but his commendable ability to handle the media industry, his fearless risk taking approach, joint with his exemplary familiarity of the media industries and his mystifying capability to sense the popular pulse, still lead to his extraordinary success (Thussu, 2000) Rupert Murdoch is a businessman. He has built News Corporations competitive advantage by continuing to maintain control of his joint ventures with other media giants and by leveraging his ability to influence audiences around the world in order to gain political favours. Authority in every system is attained on the foundation of safe entrant to the others. According to this point of view, Murdochs authority is not bound to a particular association with a political actor in a nation at any one point in time. What really matters is his control over multiple connecting points (Arsenault and Castells, 2008). Murdoch quoted The world is changing very fast. Big will not beat small anymore, It will be the fast beating the slow (Chappelle, 2007).

Virgin Galactic: Global Business Management

Virgin Galactic: Global Business Management 1. Introduction Virgin Galactic is the space tourism company which was founded in 2004 by Sir Richard Branson. This is type of Limited Liability Company. This company has its different headquarters at different locations such as Las Cruces, New Mexico and USA. Now it is planning to expand its business at global level such as Dubai. This company is part of Virgin Group which is also known as its parent company. The CEO of this company is George Whitesides. They started to provide its services to customer such as spaceflights in 2008 and now they are offering lot of services to their customers such as Space Sub Orbital, Small Satellites and Orbital Human Space Flight. Although this company is on the way to success but still every company has some weak points which they can use to convert into opportunities to perform better. So the aim of this research is find problems of Virgin Galactic and eliminating those. 2. Richard Branson and Virgin Galactic In this section, there will be a discussion about the evaluation of Richard Branson track record and his strength of new venture team and also will be discussing about his creative opportunity. 2.1 What is the concept of Global Leadership and how its reflect in Sir Richard Branson Leadership style? Richard Branson undoubtedly is a global leader. It is also reflected in its leadership style. Global Leadership means, the person who can reach beyond the boundaries of their own country and continent to influence an end result. In addition to this, it is also the person who just not looking for his profit but also looks for the problems and challenges and successfully solves them. Richard Branson is the person who likes to accept challenges and make his all best affords to reach success. He believes in people and thats he behaves like family members with his employs. He encourages his employees to challenge changes and bring up with new ideas to him. This is the reason why Sir Richard Branson brands is the worlds most powerful and recognizable brand. He himself promotes his brand which no other leaders can do in world. (Sir Richard Branson | Global Zero, 2017) 2.2 Evaluation of Richard Branson Track Record Richard Branson, A successful business man, the founder and Chairman of Virgin Group was born on 18 July 1950 in UK. Like all other flourishing business tycoons, he was also a school dropout. In 1970, he started his record business in UK and very soon his business become success under the name of Virgin. (Richard Branson Biography Childhood, Life Achievements Timeline, 2017.) Later, in 1980 the Voyager Group was established as his own travel company. It is not that he had never face any problems, in the beginning of 1990s he faces financial problems and has to sell his one of the company. He had never given up in his life and thats the reason he won 400 companies in 30 countries at present. One of the famous quotes of Richard Branson is if somebody offers you an amazing opportunity but is not sure you can do it, say yes then learn how to do it later. This quote show that he always think about new business and he jump in to it and at later he succeed in that. Due to this we can see lots of diversification in his business, means there is not just music industries in which he operates his business but also have train company, a mobile company, a luxury game preserve and airline company and a space tourism company to name a few. (Michelle L.V, 2014.) 2.3 Richard Bransons Strength as a New Venture Team Lets discuss the strength of Sir Richard Branson leadership. He believes in people, who work for him, he thinks that hire best employees who have excellent ideas and then trust them and let them do their job on their own. Sir Richard Branson finds a right candidate for the particular position, who is better than him for the job, due to which his all business are achieving success. The next is Sir Richard Branson thinks that failure is a learning lesson. For that he gives an example of his own business of virgin cola and that was successfully operated but also attracts some giant revivals due to his business gone down and he has to think again about the new strategies. (Business Lessons From Mega-Entrepreneur Richard Branson, Kinney B.2013) Sir Richard Branson always follows his strength whenever he start new venture with his team. He says, challenge the status quot, by which he means that thinks like a consumers, and add values to the product. Next create value of the product in globe, means that consumers satisfaction should be in the core value of the any product. In addition to this, he believes that be confident and concrete about your business and self motivation is the main thing for any business. He says Dream Big and do big then any other in the world. The first year of any business is all about survival and dont just invest money, invest more than that. (How Richard Branson Works Magic, Glenn Rifkin, 1998) 2.4 Leadership Theory Leadership is a process which is running by people with common goal and values, several kinds of capital like economic and political, to achieve a common interest. (Leadership: Theory and practice p.425) Leadership motivates other people to achieve common goal. That means the leader and other followers have mutual purpose. So it means that followers have fate in leader and vice versa, due to this they achieve a desire goal (Rost, 1991). 2.5 Leadership Style of Richard Branson Ability to think Differently Once in an interview with the Telegraph Sir Richard Branson said that Leadership doesnt have a secret formula; leaders go about things in their own way It is his leadership skill to think in a different way which makes him different from others. Richard Branson compares his collaborative and democratic leadership style to the late co-founder Steve jobs, was famous for his autocratic style. Both successful people have great achievement and come up with their own viewpoints, beliefs and approach. It is not important that which leadership skills are the best but its all about accepting the method which suits to the organization to utilize available resources. A Positive company culture He believes personality comes first then CV. The companys employees are always looking for a leader who makes fun passes that enthusiasm onto other members of the company. An eye for talent It is important to get as much as possible from the ability of the employees, Sir Branson believes in it. Also he said Believe in yourself, your method of work, and your ideas and in your employees It would not be possible to be a great leader without leading great people. He believed that people not only who have necessary experience and talent but also should fit for the business. (9 leadership skills from Sir Richard Branson | Robert Half UK, Jammi Freed, 2015.) Attention to detail Sir Richard Branson believes that successful and efficient leaders give more concentration in deep. In the Daily Telegraph he said that it can be made possible to get good fun with minor problem comparatively if this engages in dealing with customers issues personally and going to visit them surprisingly. Passion for job At last, the business leaders need to be aware about what they are doing to make effective planning, to build a team and inspiring the employees. He said that the people can get the best results. (Four leadership lessons from Virgin Groups Sir Richard Branson, Jammi Freed 2015.) Willingness to listen and learn According to Richard Branson, it is very important for the business leaders that they are quite capable to listen and learn from that and also he advised to note down those ideas to get best results. He said that the successes will happen when you are working and learn from the inspired person. 2.6 Background of Virgin Galactic Company Virgin Galactic is a profit-making space line service. It has several carrier craft which is Space-Ship Two, White-Knight Two, and an orbital launch vehicle for small satellites which is Launcher One. The Company was established in 2004 and a sister company of Virgin Group Ltd. Virgin Galactic and its partner companies: Virgin Galactic also have collaboration with NASA, they sign a memorandum of understanding in Feb 2007. In January 2015, Virgin Group announced an investment in to OneWeb Satellite constellation. This collaboration is for to provide world internet access service to WorldVu. To Create a New supersonic passenger transport Virgin Collaborate with Boom Technology. For this Virgin Galactic has optioned 10 units. Here we are going to discuss the Richard Branson team members who are working for Virgin Galactic and they are responsible for making this business successful. George Whiteside CEO of Virgin Galactic and the Spaceship Company. He has a long experience in this field and one of the best people for this job in these industries. Prior to this company he is working for NASA where he was designated as a Chief of Staff. He also awarded with the Distinguished Service Medal from NASA. Before that George served as Executive Director of the National Space Society (NSS). Michael p. Moses president of virgin galactic, the commercial human spaceflight program is managed by Mike. He leads his team in all aspects of successful operations including White Knight Two and Spaceship Two Vehicle processing, astronaut training and flight planning also which are connected with space line. He had more than 10 year of experience of working until 2005 as a flight controller in the Shuttle Propulsion and Electrical System Groups. Doug Shane, Chairman of The spaceship company, manage the design, manufacturing and test operations of the Virgin Galatis carrier aircraft through their sister company, The Spaceship Company (TCS). Along with serving as a Director of Flight Operations, for many years he served as Vice President of Business Development. Stephen Attenborough, commercial Director of Virgin Galactic, in 2004 he joined the company as its full time employee to handle the responsibility for commercial foundations and framework for the organization as well as business development, ongoing sales, public relations, partnerships and marketing. On behalf of Virgin Galactic, Stephen always works as speaker at many conferences, at numerous industries and at important events. Jonathan Firth, Executive Vice president of Spaceport and program Development, he joined Virgin Galactic as Project Director and then started to play the role of Director of Operations and projects in 2008 1 and moved to U.S to perform his current role in 2014 as Executive Vice President of Spaceport and Program Development. (Our Team Virgin Galactic, www.virgingalactic.com) Because of all these successful persons Virgin Galactic performing really well, also Richard Branson believes in Employees comes first then clients, if you look after your employees clients come automatically. He knows that happy staff member means the most successful company and product. Creative Opportunity for Virgin Galactic Only 558 people from all around the world have had an experience to travel to Space so Virgin Galactic is going to open the opportunity for the rest of the world because of their passion and good talents. Virgin Galactic have already trust brand name under the Virgin Group from many years so there will be easy for them to attract more customers toward their business and do expansion of it. Virgin Galactic have many businesses under the name like Virgin Hotel, telecommunication, virgin satellite and so on which are linked to the Virgin Galactic like they have come for induction, business meetings, they can request to the customers to go there so ultimately that will expand the virgin business. Virgin Galactic has very strong financial back up and their reputation as a brand. 3. Five Generic Competitive Strategies In this section, we are going to discuss about the Porters five generic competitive strategies of Virgin Galactic. Generic strategy means basic kind of competitive strategy which holds across a number of business situations. Whereas competitive strategy is related with how a strategic business unit obtains competitive advantages in domain of its activities (Porter M. E). FIVE GENERIC COMPETITIVE STRATEGIES 3.1 Low-Cost Provider Strategy: A low cost strategy is that in which a company offers their products to the customers relatively at a low price. This strategy is usually adopted by any corporation, where the product has few or no competitive advantage. Moreover, it attracts the broad range of purchaser. Some companies using this strategy in order to earn low profits but incur high sales volumes. For instance, the Kmart uses the low-price strategy because it provides the goods to customers at low price (Arbuckle D. 2017). This strategy is not using by the Virgin Galactic. 3.2 Focused Low-Cost Strategy: The focused strategy is based on low cost and concentrates on narrow customer segment. It serves the customers in the niche market at a lower cost and lower price than the opponents. Most of the companies using this strategy to enjoy the high degree of buyers loyalty. This strategy is usually suited to the small business where the resources are limited and they only focus on the narrow market segment. In this narrow segment market, the suppliers have the less power of bargaining. For instance, Gap is a good example of it. (Arbuckle D. 2017) This focused strategy is not employing by the Virgin Galactic. 3.3 Best Cost Provider Strategy: The best cost provider strategy aims to provide buyers more value for the money by offering them updated products at a lower price than competitors. Moreover, it gives more emphasis on a minimal quality, service, features and performance of the product to the customers. This strategy works best in the market where the customers diversity make the product different and also sensitive regarding the value and cost of the product. For example, Amazon uses the best cost provider strategy and also uses by Toyota Company. This strategy is also not adopted by Virgin Galactic. 3.4 Broad Differentiation Strategy: The broad differentiation strategy distinguishes the firms product from their competitors with the qualities, which attract their customers with uniqueness of the product. The value added by the product uniqueness allows the firm to charge a premium price for it. This strategy is not suitable for small business but it is more useful for big corporations. For instance, Netflix uses the differentiation strategy. This firm offer to customers greater variety of movies and charge less price than rental stores by conducting its business worldwide over the internet and Starbucks is also using it (Edwards J. 2017). The differentiation strategy is not using by Virgin Galactic. 3.5 Focused Differentiation Strategy: This focused differentiation strategy concentrates on a narrow purchaser section by fulfilling the particular tastes and needs of niche members. It refers to the situation where a corporation selects the strategically differentiate itself from their competitors in a narrow market. This Strategy is using by the companies to promote the product with multifarious features, innovation, brand name and customers service in order to attract more customers towards them. Likewise, Virgin Galactic using this strategy because the target market is narrow and they are trying to serve its services to the niche market. The main focus of Virgin Galactic is to be more innovative and unique in space travelling. (Porter M. E.) The main reason for selecting this strategy is that it provides the better-quality services and good value to their customers in different ways. Virgin Galactic looking to be unique in the niche market along with some changes which are broadly valued by customers. The main emphasis of Virgin Galactic is on the safety of passengers in every aspect and also provides training to passengers about one week prior the flight. Virgin Galactic taking $25000 from public in advance who wants to fly during the first years of flights and wants to turn their dreams into realities. In addition to it, the motive of Virgin Galactic is to provide sub-orbital spaceflights to space tourists. The spaceship2 has double the crew and capacity to carry triple the passengers. However, Virgin Galactic has competitors but he always wants to serve the market first. The focused differentiation strategy has following benefits for Virgin Galactic Premium price for its product: This strategy allows Virgin Galactic to command a premium price for its product. Increased unit sales: A virgin Galactic sale has increase due to this strategy because near about 550 ticket holders in line who wants to fly with it. Brand loyalty: By offering better in flight amenities at a lower cost as compared to many domestic carriers Virgin is creating strong brand loyalty for itself and dollar value for its customers New plans: Therefore, due to strong bonding with customers Virgin Galactic plans to deliver payload low earth orbit of 100 kg to market under US$ 10,000,000 per mission. Research and Development: Virgin Galactic has strong capability in research and development. They use the modern technology for the development of their products. Creates value: Virgin Galactic uses this strategy but their main focuses on the cost value of the product versus other similar products in the market, thus it creates a perceived value among its potential customers (Kelchner L. 2017). BCG MATRIX OF VIRGIN GALACTIC High Price Low Quality High The above figure demonstrates the BCG Matrix of Virgin Galactic. In this matrix, X-axis represents the quality of products and Y-axis reveals the price of the products. Following table is comparing price and quality of different space companies. Virgin Galactic competitors Price Quality XCOR Benson Space company Space-X Virgin Galactic Blue origin Low Low High High Low High High Low 4. SWOT Analysis of Virgin Galactic SWOT: This is type of strategic tool like PESTLE and PORTER which can be used to determine the long term performance of company to make good strategic plan to overcome its weakness and to utilize opportunities in better way. As name of this tool reveals meaning of itself such as S is for strength and so on. S W International Brand Progressing in Research and development Emphasis on Safety parameters Employee Strength Brand Image Strong Planning by using reusable craft Less risky and More trustworthy Skilled workforce High industry growth rate Reasonable Price Costly Failing to protecting RFP for satellite business Overtaking by competitors Time consuming to accomplish their mission Brand portfolio Competitive market Bad craft structure Sustaining brand image Employing new and innovative ways of doing business First to market Growth rate and profitability Technology advancement Expanding global markets Lacking interest of people due to crash Government regulations Accessible to middle class people Lot of investment required O T 4.1 Strength Based on article, it is evident that company is on its success as slowly-2 it is progressing. Some of following are strength of company. International Brand: This Company have reputed image over the whole globe as this is operating different branches at different locations such as New Mexico, USA, Las Cruces. In the beginning they just have only one spaceport which is in Mexico but now they have made 2 or 3 other spaceports to other locations to make it convenient for their customers to enjoy service of them. Virgin Group which is parent company of it which has brand image from last number of years. As Virgin Group has different Product line, it offers variety of services to their customers such as virgin hotels, virgin media, virgin passenger flights under name of virgin Atlantic, virgin money and many more. So their parent company helps them to perpetuate their brand image at global level (essays writers, 2017). Progressing in Research and Development: This Company is going through research and development mode and getting progress. As initially they have made first space ship flight (SS1) which could accommodate only 3 person all together (1 pilot and 2 passenger). Now recently they have made another spaceship flight (SS2) which can accommodate 8 people all together (2 pilots and 6 passengers) (the verge, 2016). Emphasis on Safety Parameters: Safety is the main concern of their organization. They bother equally for the safety of both passenger as well as employees. They give one week training to passenger in advance and give training to employees as well (wixsite, 2017). Employee Strength: As employees are the key part of every business so their security is important concern for an industry which is well done by virgin galactic. Due to this employees are interested to work with this group. As without employees there is no business, so virgin galactic is lucky to have good employees (advisor gate, 2016). Brand Image: As Virgin Group is offering good and wide variety of services to their users so it has already branded and reputed image in market and people are used to their services and can rely on them (essays writers, 2017). Strong planning for saving money by using reusable craft: They have good strategic planning to build strong and compatible passenger craft which can be reused again to send them in space which can help them to save money that they can used to improve their services better. Less risky and Trustworthy: As it is already mentioned that safety is main concern of their company so less risk is involved. Their services are so trustworthy thats why notable celebrities (Angelina Jolie, Stephen Hawking, Tom Hanks and Prince Zulf Ali) have already booked with them to travel in space (review essays, 2017). Skilled workforce: As this industry requires more creativity which cannot be possible without the help of employees so it means that employees should be equipped with good skills and it has employed skilled person in their company which further helps them in gaining success (swotanalysis24, 2017). High Industry Growth Rate: This Company is growing at very fast pace as recently its growth rate jumps from 27% to 47% (advisor gate, 2016). Reasonable Prices: The Company should charge reasonable prices for their services over their competitors. Because this is the good way to attract more passenger and to maintain their interest. 4.2 Weaknesses Apart from having good points, this company has some negative points which hinder them from achieving success. Some of them are given below: Costly: No doubt this company is offering good services to their users but services are very costly as compare to its competitor. As XCOR Aerospace which is in great competition to it is offering high quality services at low price. As Virgin Galactic is taking $250,000 per person whereas XCOR is taking $95000 per person (advisor gate, 2017). Failing to protecting RFP for satellite business:- one of the weak point of their company is that they are not good at planning and do not have strong vision as recently they were fail to set up RFP for Satellite Business. They planned in 2010 to initiate this proposal but till 2012, they were not able materialize the flights. Overtaking by competitors: As it is already mentioned, their competitors are stronger than them as their competitors are working in this industry from long time so they more knowledge and experience than them. For Example, SPACEX which is another Competitor of Virgin Galactic who was first to start to create reusable craft before Virgin Galactic. So in this matter, that company overtook Virgin Galactic (quartz, 2017). Time consuming to accomplish their mission: Although their industry growth is at high pace but still they are taking lot of time to provide services to their customers. For example, till now they have just made 2 spaceships named SS1 and SS2. So their processing time period is very long (geocities, 2016). Brand Portfolio: As it is already mentioned they have good brand image due to offering of wide variety of services. But this is not proved fruitful to them because this has made them less capable to focus on any particular service by which they are losing control on improving their services rather making these worse (swotanalysis24, 2017). Competitive market: As Space industry is highly risky and competitive so to compete with their competitors, they should have strong vision and long term strategies to hit them. But this is the negative point of Virgin Galactic; they are not competing well to their competitors. Bad Craft Structure: Although they are trying to provide better, improved and reliable services to their passenger but still they suffering from some problems. For example, the recent crash which was due to catastrophic failure happened because of poor structure of craft (advisor gate, 2016). 4.3 Opportunities Apart from considering strength and weakness of internal environment of company, company can grab opportunities of external environment to improve their performance. Following are list of areas where they can improve: Sustaining Brand Image: This Company can perpetuate brand image of their parent company by maintaining good competition with their competitors because this is the main area where they are lacking. So they should focus on this (cayenne, 2016). Employing New and Innovative Ways of doing Business: Although this company is on path of success but still they are slow in Research department. So till now they have just made 2 spaceships. So this is good opportunity for them to improve their performance by bringing more innovative ways of operating business (wixsite, 2017). First to market: As this company was first in market as comparison to its competitor. So it is great opportunity for them to make good reputation in market to attract customers. Growth Rate and Profitability: Although they are growing well with accordance to time, but they can utilize their opportunities to improve more as they can expand their product line. For example, apart from providing space sub orbital, small satellites and orbital human space flight, they can offer more services to their users to increase their growth level (swotanalysis24, 2017). Technology Advancement: As modern era is totally based on technology and this company is lacking in technology so they should new techniques in industry to make it more competitive (swotanalysis24, 2017). Expanding Global Markets: No Doubt, they started to operate at an international level and they should continue with this because this is an effective opportunity for them to maintain their image. On the other hand, they can also expand business through advertising in schools, universities which can enhance knowledge of students as well about orbit (advisorgate, 2016). 4.4 Threats In addition to grabbing opportunities of external environment, there can be some threats in every organization which can hinders them to get progress. Some of these are given below which can create problem for virgin galactic. So they should know these things in advance. Lacking interest of people due to crash:- Due to recent happened crash, company is losing interest of people as they are not trusting anymore on them and wanted to take back their money which they deposited while registering with them (the verge, 2017). Government Regulation: As space business requires lots of knowledge of government concerns so virgin galactic should be aware of these concerns to avoid any types of governmental issues (advisor gate, 2016). Accessible to upper class people: one threat to company performance is that this is only accessible to upper class people who mean middle class and any other category people cannot have access to this (guardian, 2013). Lot of Investment Required: As this business requires availability of great amount of funds which is not possible without strong market position and they should be financially sound. And what is happening in virgin galactic as they are using revenues earned from other product lines and if they will not earn anything from other product lines then i

Essay --

Almonds Nuts, Cashew, Pecans and Walnuts They are concentrated sources of vitamin B, vitamin E, protein and magnesium. The vitamin E in nuts protects the cells from the ill effects of free radicals caused by air pollution, peroxides and ultra violet rays. They are rich sources of unsaturated fats fat, but are good for the overall health of heart. Their benefits are similar to those of olive oil. The phytochemicals including antioxidants make them heart disease and cancer fighters. They make the skin, hair and nails healthy. They provide immense energy to the body and their daily consumption helps to fight ageing and laziness. Eating about 4-5 nuts for five times a week will add extra two and a half years to life. Brazil nuts They contain high contents of selenium which slows down ageing. This mineral works well with Vitamin E to eliminate the oxidative stress caused by free radicals and check the damage to cells. Due to high fat contents just two nuts a day are enough. Berries They are the rich source of nutrition, and occupy the topmost position among the fresh fruits and vegetables. The antioxidants and chemicals contained in them repair and prevent the effects of aging. They should be taken without any sauces or sugars or additives. They are high in fiber and help in weight loss. The blueberries, blackberries, strawberries, cranberries and black grapes contain anthocyanin which is present in their color pigments. This antioxidant tones the muscles, checks the growth of some cancers, improves brain function or memory, lowers the disease risk and increases the power of Vitamin C. Oxygen forms free radicals in body. These molecules damage the cells and cause chronic inflammation, age-related memory loss and aging. The chro... ...the immune system. It has healthy chemicals and is more beneficial than milk. But due to calories it should be eaten moderately. Some chocolates are even good for skin. The compounds like resveratrol and flavonoids are found in dark chocolates. They promote blood circulation, maintain youthful function of blood vessels and protect against the harmful effects of UV light. The prevalence of heart disease is nine times less among the Kuna people of the San Blas islands, who profusely use cocoa in several beverages. It lowers the risk of high blood pressure, type 2 diabetes, kidney disease and dementia. Kiwifruit It promotes healthy bones, and gives clean and spotless skin. It contains more vitamin C than that of oranges. It acts as antioxidant and neutralizes the free radicals which cause inflammation related diseases like cancer, heart or Alzheimer’s disease etc.

The Perversion of Dorians Soul in Oscar Wildes The Picture of Dorian

The Perversion of Dorian's Soul in Oscar Wilde's The Picture of Dorian Gray      Ã‚  Ã‚  Ã‚  Ã‚   The soul is thought to be an immaterial entity coexisting with our bodies which is credited with the faculties of thought, action, and emotion.   It is the part of our body which is believed to live on after the body dies.   In Oscar Wilde's, The Picture of Dorian Gray, the main character, Dorian Gray, destroys the innocence of his soul and becomes corrupt. He becomes corrupt by failing to live a life of virtue.   The main reason for his transformation can be attributed to a portrait painted of him that captured the true essence of his innocence.   This portrait is the personification of his soul.   At the beginning of the book Dorian makes a wish that inevitably changes his life forever.   His wish is that, "If it were I who was to be always young, and the picture that was to grow old!   For that - for that - I would give everything!   Yes, there is nothing in the whole world I would not give!   I would give my soul for that!" (Wilde, 40)   As Dorian's wish of staying young and beautiful forever come true so does the fact that he has given his soul away to the devil.   Another contributing factor to the perversion of Dorian's soul comes from his supposed friend, Lord Henry Wotton.   Lord Henry fills Dorian's head with his outrageous philosophies such as, "....youth is the one thing worth having. .... You have only a few years in which to live really, perfectly, and fully.   When your youth goes, your beauty will go with it..." (34) and "The only way to get rid of a temptation is to yield to it.   Resist it, and your soul grows sick with longing for the things it has forbidden to itself, with desire for what its monstrous laws have made monstrous ... ... that Dorian has become a dissolute and perverse man who cannot understand that vanity and the thrill of "new sensations" are not what run the world.    Works Cited    Cohen, Ed.   Talk on the Wilde Side.   Great Britain: Routledge, 1993. Freidman, Jonathan (edited).   Oscar Wilde: A Collection of Critical Essays.   New Jersey: Prentice-Hall, 1996. Pearson, Hesketh (edited).   Essays By Oscar Wilde.   New York: Books For Libraries Press, 1972. Ransome, Arthur.   Oscar Wilde: A Critical Study.   London: Mr. Martin Secker, 1913. Weintraub, Stanley (edited).   Literary Criticism of Oscar Wilde.   Nebraska: University of Nebraska Press, 1968. Woodcock, George.   The Paradox of Oscar Wilde.   London-New York: T.V. Boardman and Co., Ltd., 1950. Wilde, Oscar.   The Picture of Dorian Gray.   Denmark: Wordsworth Editions Limited, Reprinted V      

The Western Formula Essay -- essays research papers

A seemingly traditional approach towards the Western frontier is the reason for John Cawelti's assessment from The Six-Gun Mystique. His description of the Western formula being 'far easier to define than that of the detective story'; may clearly be a paradigm for many authors, but not particularly for Stephen Crane. The standards Cawelti has set forth for a successful Western is quite minimal by thought, but at the same time relevant. Crane signifies a different perspective to these standards. Crane's thoughts for the use of the Western formula are just approaches towards the west, from the introductory setting to the coarse grin one cowboy would make towards another. These do not in fact relate to Cawelti's Western formula. Crane's deviation from the formula western signifies his deeper approach towards issues such as human existence and morality—the ethical code that we follow for success. Crane perhaps does this because he personally finds more significance in the inner mea ning of an issue rather than its surfacing argument. Cawelti's Western formula holds a strong assumption that men are assertive and women are insignificant. He is standardizing the black and white of the West. There is an unequivocal struggle between good and evil—and guns and violence can only solve that. Jane Tompkins standpoint on a Western seems to be a middle ground between Cawelti and Crane. She recognizes that violence is a central theme to a Western, but as well explains how we think of violence. In this day of age, we as a society have prohibited violence as a means of solving problems—Crane does not directly follow this in his stories, but definitely questions it. Cawelti on the other hand marks violence as the only answer—another black and white circumstance. 'This radical discrepancy between the sense of eroding masculinity and the view of America as a great history of men against the wilderness has created the need for a means of symbolic expression of masculine potency in an unmistakable way. This means is the gun, particularly the six-gun'; (Crane 299). Tompkins makes us aware that a stereotypical Western will hold two men as the key factors and a struggle between them. Where Crane tries describing macho cowboys in 'The Bride Comes to Yellow Sky,'; he directs more of the theme towards the role of a woman and how it plays agains... ...r, no struggle between evil and good contradicts the formula western. This was not a black and white, hero and villain situation, rather an annoyance. The entire story had complete irrelevance to a stereotypical Western except for the fact that there were three daughters of the hotel owner, Scully, and they made food. That could be the only potential relation to Cawelti's feel on womens' insignificance.   Ã‚  Ã‚  Ã‚  Ã‚  It seems that Tompkins is the interpreter between Crane and Cawelti. Cawelti defines the standards and Crane seems to contradict them. Tompkins jumps in and explains what Crane has done and why it is not done like Cawelti. Now she does not directly acknowledge either writer, but clearly works for both. 'So instead of offering you a moral, I call your attention to a moment of righteous ecstasy, the moment when you know you have the moral advantage of your adversary, the moment of murderousness. It's a moment when there's still time top stop. There's still time to reflect, there's still time to recall what happened in High Noon, there's still time to say: 'I don't care who's right or who's wrong. There has to be some better way to live'; (Tompkins 239).

Do movie cause social evil to youths

Watching movies always considered as a relaxing thing because movie can satisfied us with all different needs. However, because of the technological development, people can download all the movie from plentiful websites easily with laptops or even a cellophane. And due to the advancement of accessing, there is no specific range of age to watch those movies. Many movies such as godfather, triple x, the wolf of the wall streets both with the theme of patriotism, crime and action always got chased by youths.I leveled here specific types of negative impact to make a better explanation. First of all is violence. Speaking of violence movie, guns and blood always present. If we think back some news of school shootings and many homicides committed by youths, there is so much violence involved at this early age. Other examples such as bullying, substance abuse happens a lot as well. The spreading of media and movie is one of the most important reasons. Teenagers just imitate the shooting beha viors from movies but knowing nothing about consequence, because movies hardly mention that.Second one is drug abuse. As young kids started to grow up with desires, it is easy to get curious about the things that they don't know. Statistics done by Cambium's(the Nation Center on Addiction and Substance Abuse at Columbia University) show that, 86 percent of US high school students know someone who drinks, smokes or does drugs. Around 50 percent know classmate who sells drugs. Media portrayal of drugs can lead the teenagers to know the drugs from negative sights and show the audience how it feels exaggeratedly. The last one is adultery and premature sex.It is more often that having nudity and sex scenes has become an attraction point or selling point. Younger generation become premature sex conscious and imitate the scenes of movies in real life. Without correct sex protection, more and more problems occur such as teenagers parents and so on. The impact of premature sex caused disease d society both mentally and physically. Most movies do have harmful impact on the youths. But the most important thing is to know the truth and reality in life.

The Teachings of Christ For Christian Education

In my opinion I feel that the biblical basis of educational ministries are four basic ideas that teaching should be seen as a light of the world, it should bring out old as well as new feelings in people, be an example to all mankind, and be followed always. There are many more biblical basis for Christian education, but in my eyes I find these the most important. In Proverbs 6:23 the Lord states, â€Å"For these commands are a lamp, this teaching is a light.† Teaching should not feel like a burden of the church, or of the parents. Look at teaching the word of Christ as a gift and teach this gift wholeheartedly. As a Christian one of our duties of the Lord is to pass down His teachings as well as His faith. God has given you a wonderful gift and it would be no less then sinful to hoard it all for yourself. (Note: This was described perfectly by Lou Foltz today in chapel.) A teacher has the hard task of not only teaching the gospel but also bringing out each of the students individual strengths, so that they may use them to serve Christ. Matthew 13:52 says † Therefore every teacher of the laws who has been instructed about my kingdom of heaven is like the owner of a home who brings out his storeroom new treasures as well as old.† This is where imaginative, dynamic, analytical, and common sense learners come into play. You must cater to every type of learner so everyone has a chance to shine and become all God wants them to become. When the students have finally learned the Christian walk of life they must submit their lives to Jesus Christ. They cannot only talk the talk; they must also walk the walk. Deuteronomy 5:1 gives us an example when Moses summoned all Israel and said: â€Å"Hear, O Israel, the decrees and laws I declare in your hearing today. Learn them and be sure to follow them.† This shows that it is not good enough to just learn the word; we must follow the word as well. Otherwise, we are no better off then where we started. The final basis I have is that you must spread the word of Christ. What good does it do when twenty people know about Christ and do not share this with others? Nothing. Christianity would cease to exist without teachers training new Disciples of Christ. John 13:14-15 states † Now that I, your God and Teacher have washed your feet. I have set you an example that you should do as I have done for you.† Jesus taught twelve disciples the word of Christ and it is now our job as potential teachers to keep this cycle going. All of these principles I have talked about all together create my biblical basis for Christian education. These ideas show basic rules to live by as Christian educators. If I ever do teach Christian education I will do my best to live by these rules for teaching as well as life itself.